What does it mean to be a Troublemaker? It means you’re a game changer.
In a series of posts, we will look at three game-changing Troublemakers who set out to cause a disruption, not caring one bit about people who doubted their ideas or abilities.
Want a trouble making mentor you can take to bed with you? Read, follow or watch their documented accounts of how making trouble works in the 2017 market.
We hear a lot about how American men are dominating the entrepreneurial market, so here is a refreshing break as we kick off with a look at Sydney’s own radical disruptor LISA MESSENGER.
When Lisa set up the publishing company The Messenger Group in 2001 she might not have realised she was setting out to cause trouble in the print and publishing market, but she was certainly heading that way.
From humble beginnings, Lisa eventually set to creating her own enterprise at age 30. To do so she engaged sponsorship deals and really turned the screw on public relations and marketing strategies.
She used The Messenger Group as a platform to produce her own books and has wracked up 12 acclaimed self-help books on mindset and being an entrepreneur, drawing on personal experience to really bring her advice to life.
Now a media company, The Messenger Group has eighteen arms including an online lifestyle site, a publishing events company, and marketing consultancy.
Lisa invested 1.5 million dollars of her own money in launching another arm of the Group, Collective Hub, in 2013. Her focus as editor-in-chief was taking The Messenger Group’s services to deliver a product exclusively to entrepreneurs.
Less than three years after her investment in Collective Hub, Lisa not only saw incredible returns, she jumped into the spotlight as a disruptive influencer.
The launch of the Collective Hub sprouted an additional 18 revenue streams, added an additional 37 countries to her readership and produced six books. Incredibly, she hasn’t stopped there. Lisa is always pushing the limits, testing, climbing and improving her ability.
“Be a trailblazer, break the rules, disrupt, take a different road and do it fearlessly.”
Her most recent book Daring & Disruptive: Unleashing the Entrepreneur is having amazing ripple effects everywhere and Americans are loving it.
Is being an entrepreneur easy? No, she tells us fluidly and honestly about the ups and downs of being in the driver’s seat of an entrepreneurial supercar.
In Entrepreneur Now I share the video ‘You have to want to succeed as much as you want to breathe’. Well, Lisa Messenger lives by that, her energy and ability are simply staggering.
This is a book to read if you are a budding entrepreneur, a seasoned game changer, or a corporate ladder-climber with stars in your eyes. Lisa mentors entrepreneurs, both upcoming and established, and her bold approach and unapologetic tone have made her quite a fan base (including Richard Branson), and her Instagram account boasts an amazing 100,000 followers. Her 2016 book really sets you down for a long hard look at what you are doing and why you are doing it.
“I have chosen to impact five billion people [per say], someone else might choose to impact five people. I don’t believe either is right or wrong.” Lisa states, “What I do believe though is that we should all open our eyes and minds to the limitless possibilities that the world has to offer.”
Not only that but Lisa keeps it current, drawing on her most recent success with Collective Hub she talks about making moves in the current marketplace that will really help budding entrepreneurs find their feet and start enjoying the run.
“Your life is your message to the world. So embrace the journey and live it out loud.”
In her book, Lisa shares the four key elements from her experience that she feels made her successful in the global market.
- Travel As Far As You Want Your Business To Reach
She went in person to Canada for a global magazine distribution conference in Toronto, and was amazed by the difference being there in person made to the company’s international growth.
“I am never afraid of spending money when there is a solid chance of revenue in return and these relationships are key to magazine sales globally.”
- Learn How To Trust Your Instinct
Lisa reminds us all to be smart in our choices. She does her market research very carefully, she tests and checks and asks questions. When all that is done though, it comes down to something bigger. It’s your self-belief and the belief in what you are doing that will turn your idea into reality, and from a reality to a success.
“It often takes a lot of hard work, a lot of rejection and a lot of closed doors to get anything off the ground.”
- Build A Global Network
By this she means a network of like-minded people to support you, bounce ideas off and offer professional advice. The joy she explains is when you get an opportunity to do the same for them.
“There is great value in being connected with and having a strong network of big thinkers and achievers all over the world.”
Lisa says. “Be genuine and consistent in your approach and intentional generally. Don’t think it will just happen organically. Instead, travel, attend thought leadership events and conferences, agree to coffees with like-minded people and cleverly reach out to those you want to connect with.”
- Prioritise Your Health
That means investing in yourself. Paying attention to your wellbeing, topping up your energy levels and getting adequate sleep to help get those dreams off the ground.
“All of the skills and knowledge and the incredible connections you make across countries and international waters will mean nothing if you aren’t here to implement them. I have learned that it can all come crashing down very quickly if you don’t look after yourself – mind, body and spirit.”
What Lisa is all about is mindset. She believes in abundance and uses her time, energy and skills to live a powerful life. While she mentors her readers through her book she is not just giving advice and practical tips, she is revealing her mindset and mentality about the way she sees the world, business and herself. These are the things you can really pay attention to get a winning disruptive mindset that will set you up for entrepreneurial greatness!
Next time we will take a look at Gary V and listen to his advice to people who collect Smurfs.
Until then, stay troublesome.