I’m loving The Troublemakers. This business community is really breaking through and already causing a disruption that will ripple through so many industries across Australia. Having this community gives permission for Troublemakers everywhere to band together to launch start-ups and create businesses and drive change.
I’m sure you don’t really need a good reason to be a troublemaker, it’s so much fun, why wouldn’t you want to!?
I do get that after years of programming by parents, teachers, and the media telling you not to make trouble, to keep out of trouble, and watching other troublemakers being given negative labels that a desire to maintain the status quo may have some appeal to it.
Well, here’s three good reasons why need to be a troublemaker!
1) Increase Your Social Impact
Troublemakers right now have a huge social impact in two ways. Developing high-quality concepts that meet a genuine need, and getting that product noticed in curious ways.
When clients taste the real thing their response is incredible. They get excited, they talk about it, they want more!
With so many people watering down their product or services to try to be all things to all people and be more cost effective, there is a real need for genuine products. Products that wake people up, not send them to sleep.
Need more money? Troublemakers find new avenues and ways to support their business and promote their business to give strength. Troublemakers don’t have to water down to make ends meet, they find new ways to make it work.
Instead of cutting start-up costs Troublemakers create partnerships, create new businesses, and see new ways their products and services can be used. This gives a troublemaker real fighting power and unlimited resources. That’s one hell of a market edge.
Because troublemakers deliver on the edge, it’s remembered, it sticks in the mind and gets people curious. If troublemakers were scouts, Curiosity would be badge number one. Be curious and create curiosity in others.
So the launch of a Troublemaker product sends big waves, it gets people talking and exploring new options. That, in turn, gets alarm bells ringing market wide as corporations realise there is no way to compete, not without spending millions.
The future is in small business, because a small business can be more agile than a corporation. A courageous start-up or small business can be successful by doing what their competitors fear!
As a troublemaker you might well get a reputation for being a badass, but you will also get a reputation as a difference-maker, a market leader and a visionary.
2) Increased Market Share
Being a Troublemaker means having a big voice without screaming.
In a world where everyone is shouting for attention and business, the default plan for many business owners is to just be louder, more aggressive, more spammy so that everyone is subjected to what you have in the quickest way possible.
Not Troublemakers.
Troublemakers know that the secret to attraction is fun and innovation. You don’t need to shout if you’re standing in a blue ocean.
New ideas and new ways of achieving a goal means new markets. Products reaching new places and being noticed by different people and used for wider benefits.
It’s as simple in selling something that solves a specific problem people are having, not pushing out the same products or services as everyone else and racing to the bottom by price.
Troublemaking entrepreneurs look for the market gaps that are being missed by the masses and dive in. They apply curiosity and innovation to that niche and start a genuine feeding frenzy.
Of course, now that there is attention here the big market will come, and that’s okay, because you’re already so far ahead of the game that you can keep testing, delivering, testing, delivering, and expanding your empire!
Now, all this will make you very successful financially, as well as a name people recognise, but that’s not the cool part. Each time you find a pocket and go exploring you also fill a genuine need, move an entire mass market, and learn, grow and discover.
You learn about them, you learn about you, which can then be applied back into your business making you even stronger, more capable, more flexible than ever. To wise individuals that’s an immeasurable worth.
3) Create An Eruption
The best reason for being a Troublemaker?
A Troublemaker is curious, innovative and creative. A group of Troublemakers will create a disruption in themselves and their industry to create an eruption of ideas beyond imagination, then take action on them within an hour. I’ve been at breakfasts with entrepreneurs who have had an idea, and launched a million dollar business on their phone before their pancakes have arrived.
Creativity is like a muscle, the more you use it the stronger and bigger it gets.
With a team of Troublemakers at your side holding you to a higher standard, you will accelerate that creative mind a thousand times faster than on your own, especially when ideas become real. It’s like an adrenalin rush!
If you are a creative genius, you have an idea for a start-up or business you want to launch, or you’re an entrepreneur that’s ready to take your business to the next level, join us for The Disruption Tour in Sydney on March 4, and create a disruption!
Kindest regards,
Matt Catling
